Book With Confidence

If you’re looking to explore some of Latin America’s most iconic destinations in 2022 or beyond, now is the perfect time to plan ahead. Plus, take advantage of our new Flexible Booking Policy when booking before 31 December 2021.

ShutterStock ©

Some countries seem to sit in the shadow of attention-grabbing neighbours, patiently waiting to be discovered. Nestling between Guatemala to its northwest and Nicaragua to the east, with Honduras embracing its northern border, El Salvador sits off-centre amongst the seven central American countries, facing the Pacific. But El Salvadorans would tell you they aren't especially waiting for anyone – they already know what they have.

A small country, El Salvador suits those who don't want to clock up endless rickety-road kilometres: pick two or three bases, say Santa Ana to the west, San Salvador the capital, and perhaps San Miguel to the east, and you’ll be able to see most of the country with road trips no longer than 1-2 hours.

The largesse of Santa Ana's wealthy coffee families created a major theatre to rival the one in the capital, and a towering gothic cathedral, to outshine the pretty baroque churches one sees in each village. Meanwhile San Miguel as a starting point opens up the historically interesting north-eastern region, home of the Museo de la Revolución in Perquin. Sensitively guided by a former guerrilla of the FMLN (it is now the elected party in power) around their former rainforest hideout and headquarters, I learnt about the civil war that gripped the country twenty years ago. It gave me a context to understand why for some El Salvadorans there is the sense of a residual negative perception persisting for the would-be visitor. It is high time to put that perception to rest: I’ve never felt safer visiting any other country than in El Salvador. 
Downtown San Salvador is clearly the throbbing pulse of El Salvador, teeming with people, bustle and energy, its streets lined with market traders of all description. Iglesia El Rosario church in Parque Libertad on one side of its main square is the most unassuming architectural wonder you could hope to find. A nondescript concrete building from the outside, just wait until you get inside. Sublime. Magical. I won’t say any more.

Too good to keep quiet about, however, is Suchitoto. The main square is home to the brilliant-white and majestic Santa Lucia Mártir Church, and opposite are brightly painted adobe houses with their time-worn balconies, handicraft stores, galleries, inviting bars and diners. Suchitoto evokes such a strong sense of the past that you feel yourself slowing down to accommodate its rejuvenating calm: one that seems to summarise what El Salvador is really all about.

In the far west lies the spectacularly located colonial village of Ataco, a key point in the famous Ruta de las Flores (Flower Route) through the western mountains of the country. The name derives not only from the abundance of beautiful, colourful and exotic flowers in the area, but the names of some of the towns on the route refer to flowers in the ancestral Nahuatl language. With names like “the place of the purple orchids”, these towns each have their own character and attractions.

As the time to leave approached, I sat outside on yet another balmy evening eating the national dish of pupusas (a filled tortilla made from corn or rice flour) while drinking pumpkin-seed juice, and reflected on some of the memories I would take home with me. I’d been told to expect very much a “slowed-down type of tourism”, and now I understood why. And I had learned also that this was a country that richly rewards those who take the time to get to know its welcoming and friendly people and participate in its unfolding story.

Written by Paul Markevicius, journalist.

Tailor-made holidays

Flexible, custom-made holidays to Latin America created to match your exact requirements: our tailor-made itineraries are as unique as the clients for whom they are designed.

Design my trip


Your edit for Latin American inspiration

Our exciting range of articles on Latin America explore everything from iconic destinations and lesser-known cultural gems to delicious traditional recipes. You’ll also find exclusive travel tips, first-hand client reviews and the chance to get your personal questions answered by our travel experts.

View Extraordinary Inspiration

Real Latin America Experts

  • Kathryn Rhodes
    Kathryn Rhodes - Travel Expert

    Kathryn backpacked across Argentina, Chile, Bolivia and Peru before joining us. She has a degree in Philosophy and French and is a keen netball player.

  • Evie Oswald
    Evie Oswald - Travel Expert

    It's hard to believe that Evie has had time to cram so much in to her life so far. Having lived as a child in the Americas and Europe she found herself immediately attracted to Latin America.

  • Carrie Gallagher
    Carrie Gallagher - Travel Expert

    A former JLA tour leader, Carrie brings a wealth of on-the-ground experience to our London-based Tailor-made and Group Tours department.

  • Sophie Barber
    Sophie Barber - Travel Expert

    Sophie lived in Chile before joining us and has travelled extensively across Latin America, from Mexico to the furthest tip of Patagonia and beyond to Antarctica.

  • Ben Line
    Ben Line - Travel Expert

    Ben fell in love with Latin America on a six month backpacking trip from Colombia to Mexico in 1995. Since then he has explored most of South America, including living in Peru for a year. He is now Head of Sales.

  • Lina Fuller
    Lina Fuller - Travel Expert

    Lina's passion for the continent where she was born really took off when she moved to Córdoba (Argentina) to study, spending the holidays travelling between Argentina and her native Colombia.

Meet the team