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January 26th, 2015

The Latest Beauty Trend: Wine Baths


By Tom Johnson-Sabine
Product and Marketing

Tom Johnson-Sabine reveals all about a brand new beauty secret that gives the classic combination of a steamy bath and a glass of wine a complete makeover! 

Many of us will know the relaxing qualities of a nice glass of wine only too well. Most of us will also be aware that drinking red wine can be beneficial to our health. Red grapes contain chemicals known as ‘flavanoids’ that help prevent blood clotting and reduce the risk of heart disease. Some may even be aware that grapes have been shown to protect against cancer, due to their ‘phytochemicals’ that enhance our body’s antioxidant activity which defends against it. But have you heard the latest claim that bathing in red wine can make you look younger?
Wine bath
Originating in France, so called ‘vinotherapy’ is growing in popularity and is now available at luxury wineries in Latin America. Supporters say the new craze can help boost circulation, reduce wrinkles, shift cellulite and even provide a facelift. All thanks to the naturally invigorating qualities of grapeseed oil. ‘Polyphenols’ extracted from grape seeds are a powerful antioxidant, which when absorbed into the skin can help defend against reactive molecules that can lead to premature aging.

A typical vinotherapy programme begins with a hot red wine bath that may also be fitted with jets designed to increase Colchagua Valleycirculation. This is then followed by a series of massages, wraps, and beauty treatments, all using grapeseed oil and extracts from fine wines. These are also said to help reduce the build-up of fatty, toxic and water deposits in the skin.

Dubious dermatologists have said there is insufficient proof to show anti-ageing chemicals can be absorbed through the skin. But you have to admit, it does sound rather enticing.

You can treat yourself to a vinotherapy experience (including their signature ‘crushed Malbec scrub’) at the luxury Cavas Wine Lodge in Argentina’s famous Mendoza wine region with Journey Latin America.

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