Serena: classic, understated elegance on the powdery golden sands of Punta del Este. In fact, it’s the only hotel right on the beach of this eternally chic resort. The style is bright and contemporary, with more than a scent of luxury: gleaming-white chaises-longues lining the decks by the inviting pool, lounge music plays in the bar and in season there’s a lively, holiday atmosphere. The rooms are tastefully presented, simply furnished and looking a little lived in, probably due to the popularity of the hotel.
It’s an adults-only hotel nodding towards sophistication, with some Asian motifs complimented by a restaurant serving Asian-Latin fusion cuisine. There’s an outdoor swimming pool, and also, given that the property is open all year round, an Indoor one with temperature control. The spa also has a dry sauna and massage services.