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Visit Solola highland market
Take part in timeless scenes of rural life at an authentic Mayan market.
Village markets are the lifeblood of the local community in remote areas of Guatemala where the modern world has yet to make much impact. The incredibly intricate traditional costume worn by locals is certainly not put on for the benefit of tourists.
You can get an insight into this rustic world at one of the small yet lively markets where indigenous traders congregate to sell fresh produce or livestock and swap village gossip. Some of our favourites include Sololá, Almalonga, San Francisco del Alto and Zunil.
Lake Atitlan and villages
Holidays Visit Solola highland market
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Your edit for Latin American inspiration
Our exciting range of articles on Latin America explore everything from iconic destinations and lesser-known cultural gems to delicious traditional recipes. You’ll also find exclusive travel tips, first-hand client reviews and the chance to get your personal questions answered by our travel experts.View Extraordinary Inspiration
Real Latin America Experts
Carrie Gallagher - Travel Consultant
A former JLA tour leader, Carrie brings a wealth of on-the-ground experience to our London-based Escorted Groups team.
Hannah Donaldson - Travel Consultant
Having spent part of her childhood in Colombia and worked in Brazil and Costa Rica, Hannah's ties to Latin America run deep. Hannah is an invaluable part of our Group Tours team.
Lina Fuller - Travel Consultant
Lina's passion for the continent where she was born really took off when she moved to Córdoba to study, spending the holidays travelling between Argentina and her native Colombia.
Jim Ashworth - Product & Marketing
Jim first caught the Latin American travel bug in 2001 when he decided at the last minute to join a friend travelling around Central America – he hasn't looked back since.
Sophie Barber - Travel Consultant
Sophie lived in Chile before joining us and has travelled extensively across Latin America, from Mexico to the furthest tip of Patagonia.
Jamie Swan - Product & Marketing
Jamie backpacked across Peru, Bolivia, Chile, Argentina and Brazil before joining us; he has a degree in politics and is also a keen sportsman..