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Jim Ashworth

Jim first caught the Latin American travel bug in 2001 when he decided at the last minute to join a friend travelling around Central America – he hasn't looked back since.


Jim Ashworth

Travel Consultants

Jim first caught the Latin American travel bug in 2001 while at University, when he decided at the last minute to join a friend travelling around Central America – he hasn't looked back since.
After graduating and working in the city, in 2005, Jim quit his job to travel all over South America. He was able to discover the inside track on Latin America by being open to its spontaneous and friendly culture; he looks back on extended stays with locals which all started with a chat in a bar or restaurant as being amongst the most memorable aspects of his travels. Jim gave Journey Latin America a call on his return, and in the intervening years has quickly progressed through the Group Tours team to become the departmental manager.
Jim has a soft spot for Central America, with its contrasts and vibrancy, and cosmopolitan Argentina. As a Classics graduate, his keen interest in history continuously draws him back to the ancient cultures of the Incas, Aztecs and Mayas and to awe-inspiring archaeological sites such as Tikal. 

My favourite place in Latin America

That question is simply too hard! It may sound like a cliché, but Latin America really does tick all the boxes for me – take the culture, the history, the people and the vibe and add magnificent mountain ranges, pristine beaches, steamy jungles and fantastic ruins. I could go on... I truly love all things about it. Except maybe reggaeton!

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My top tips


Although roads make their way around the main islands of the Panamanian Caribbean archipelago of Bocas del Toro, I suggest taking advantage of the waterways. Most restaurants and bars have their own jetties and there is something special about heading out for a night on the town by water taxi!


Try a Sunday roast in Cusco. Not what first springs to mind in the capital of Inca heartland I grant you, but there are a few restaurants and cafes that serve the traditional British roast with a twist. Roast alpaca with all the trimmings is truly fantastic – your Grandma's beef or pork will never seem quite the same again!


If at first you don’t succeed... when in the Pantanal or the rainforest you may well have days where you see very little wildlife, but keep looking and enjoying the surroundings and eventually it will be worth the wait when that macaw soars overhead or capybara comes waddling past!

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Wanderlust Reader's Travel Awards - Top Ten Tour Operator 2009, 2010, 2012, 2013, 2015

Latin American Travel Association – Award for Customer Service 2012

Sunday Times Travel Magazine – Specialist Tour Operator 2012

Sunday Times Travel Magazine – Best Value Tour Operator 2011

Sunday Times Travel Magazine - Editor's Award2013

British Travel Awards – Best Small Tour Operator Central & South America 2011, 2012

Condé Nast Traveller – Top Ten Specialist Tour Operator: 2010, 2011, 2012

Guardian and Observer Travel Awards– Top Ten Small Tour Operator: 2009, 2010, 2012

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