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Brian Williams

Brian Williams

Brian Williams

Brian first met fellow company founder Chris Parrott in Rio de Janeiro when a maths teacher with the British Council, having been offered a choice between Brazil and Botswana. Taken by the variety of South American scenery and music, he gradually conceived of an idea to run tours to what was then a decidedly adventurous continent, far from the thoughts of most holidaymakers, and upon his return to the UK he set up the fledgling company which became the UK’s leading Latin American tour operator which we are today. 

More than three decades on, both the company and continent have seen enormous changes. South American travel is no longer infused with quite the same sense of unpredictability that characterised it during Brian's early travels – he recalls one occasion for example when he was in La Paz during a military coup and the country had three different presidents in a single day. However, Brian's enthusiasm for this part of the world which first enthralled him back in the 70s has not altered. He feels a particular affinity with Patagonia, which he has long loved for its ruggedness, wildlife and outstanding natural beauty as well as for the intriguing Welsh communities of Chubut – which were partly what enticed the Welshman to South America rather than Africa in the first place. He first visited these settlements shortly after settling in Rio in the late 70s, and he has been back countless times since to enjoy the traditions, language and culture maintained by the descendents of the original Welsh migrants and shared by Brian himself. Reflecting his love of nature and vast, spectacular landscapes, Brian's other favourite places include Peru, Brazil and Venezuela.

My favourite place in Latin America

It's impossible to choose – there are too many to mention.

My top tips


Pack a Swiss Army Knife (in your hold luggage, of course!) and a universal bath plug.

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